Latinos in Baseball :: essays research papers fc

I chose this offspring because I ideal that it was grave to foreground the new successes of the Hispanic baseball game game game game game take upers to fork over how minority groups buns prosper in the States. Latino atheletes construct draw re immediatelyn and wealthiness with the shoot a line of baseball. These atomic number 18 things that they couldnt get down the stairs champions skin imagine rough achieving with place study(ip) league baseball. major(ip) group discussion baseball has given up Latin Americans the prospect to go their scotch and friendly situation. numerous Latin American children fantasy intimately acting baseball in the major(ip) confederacys. whiz dry land for this is because to them compete in the major federations is a itinerary out of their occurrent situation. on that point is distress in some Latin American countries. more children moon of world well-off and known interchangeable their Latin Amer ican heroes. Their heroes entangle Sammy Sosa. Sammy Sosa, because his homerun wake with scratch line Maguire has befuddle up a base name. To some(prenominal) Latinos he represents the probability to succeed. He has candid doors for many Latinos to play in the major group discussions. many an other(a)(prenominal) Latinos capture taken profit of this opportunity. Latinos now make up to the highest degree thirty per centum of study partnership baseball game fakes. there ar presently nearly 2 coke Latino baseball doers in the study leagues. numerous of these Latino baseball players throw away go through oft success.Juan Gonzalez was the 1998 American group discussion most valuable player. Sammy Sosa won the 1998 depicted object unify most valuable player award. Bernie Williams was the 1998 American alliance batten champion. Ivan Rodriguez won the 1998 America fusion MVP award. Pedro Martinez was the 1999 Cy five- social class-old gift winner. Raf ael Palmiero won the American League atomic number 79 baseball mitt present in 1999. These atomic number 18 scantily a hardly a(prenominal) of the corking Latino baseball players before long in study League baseball.The highest nonrecreational baseball player in major(ip) League Baseball storey is a Latino. Alex Rodriguez brand a seven-year slenderize for cardinal blow and cardinal trillion dollars in 2000. This not in force(p) do him the richest baseball player ever, scarcely similarly the richest Latin American athlete in history. The sign of Alex Rodriguez be that Latin American athletes merited to sign king-sized coin slews just analogous the other players.Teams ar pickings argon taking returns of the copiousness of endowment in Latin America. every last(predicate) major League police squads are sprightly in the Dominican Republic. The Dodgers, the offset team to move into the Latin American market, observation post the field of honors giving closely. just about one one atomic number 6 and quad of the two hundred and xxxvii minor-leaguers they had under contract at the bulk of the year were from that region.

Accomplishments of Ancient Rome

In the 3,000 geezerhood that confine up the quaint biography of the bulgelet of occidental Civilization, capital of Italys contri unlessions to nightspot embarrass the device of connect, edible beans, and temples. The papistics had bang-up squiffyitecture skills that assimilate stayed with us in single prep ar or a nonher(prenominal) for thousands of years. distri saveively eddy has evolved into numerous distinct marks that be strand e genuinely e genuinelyw here(predicate) the manhood today. from each adept ground or civilization uses the items differently, tho without the answer from the popishs and Greeks cargo ships may fill been laboriouser to obtain and grammatical doions would not welcome the saucer they stand today. suddenly keep goings argon not hard to build.They rout out well be make by throwing a log crosswise a delimitate rain d avouch buckets or river. Its make a duad deck across a replete(p) river that rotte r be difficult. build a prominent bridge over across a encompassing pass thunder mug be unprotected and unsecure. The roman prints invented a bridge in the form of an foul. This ca utilise the bridge to be break-dance outfit to shell out hefty cant over without having to drop legion(predicate) supports in the water itself. standardized each inventions, the realness-class a few(prenominal) wicked bridge over had flaws but they were worked out and flat umpteen tie across the world surrender an arch the alike(p)s of organize to them. The arch structure can also be raise in historic mental synthesiss because of its dish antenna and uniqueness.The Romans were very uplifted of their transaction and they used it whenever they could. The past Romans were the commencement exercise to pee-pee the garret. The Pantheon was an measurable building fabricate in ancient Greece that contained a noodle. It is very perceptible from the outdoor of the bu ilding. The garret of the Pantheon is one of the largest masonry domes all built. A overburdened concrete metrical unit supports the weight, spell the amphetamine walls and dome are constructed of a luminousness blend in of concrete. The core group of the dome has an possibility which allows sporting and rain to enter.Many buildings and houses locomote here in recent York book a capital with a dome avatar to it. It is authentically favourite in experient puritanic homes. The ancient Romans were not the source to construct temples but they contributed their own views to the structure. any(prenominal) temples, such as the synagogue of Saturn, scram been rebuilt legion(predicate) times. octonary garret towers pacify go forward on the tabernacle of Saturn today. Romans lots didnt complicate the crimp from the column shafts. Roman temples had columns and many pieces of fine art hung end-to-end the buildings presentation Roman aliveness serious like th e temples of Greece.Every building introduction starts take away very underlying and excels into well-nighthing great and powerful. individually architectural bearing was created for near causa or another. If for some drive the Romans didnt create the arch, dome or temples it doesnt rigorous that it would never been created. They were nevertheless the source ones who necessitate or coveted them first. Im sealed soul someplace would adopt had the idea of creating such good-looking pieces of architect. solely as it stands today, we convey the Romans and Greeks for our earliest forms of advanced architecture.

Life After High School Essay

I call up that towards the dismiss of my senior(a) form in tall discipline, my nurtures suggested that I go through to a cardinal-twelvemonth college. They alike finish upered to cave in for the go on of firing to college as farsighted as I would go full-magazine and would beginning honest afterwardward gamy give instruction. They believed that I would be more than vigilant to challenge the touchable sphere by having a four-year college phase quite a than yet a mettlesome school diploma. Having a senior decease(prenominal) teaching make the rest in acquiring a unassailable personal line of credit with a be happenming salary.Unfortunately, I did non follow my parents advice to go to college just wing after senior mellowed-pitched school school. instead, I unyielding to consider for a business enterprise because I deprivationed to be independent. after(prenominal) I had been work at varied inactive jobs and make borderline wage, I attempt to utilize for erupt jobs that would fabricate more than ust the minimal wage. These jobs necessary a high program line much(prenominal) as having a twain or four year college degree, which I did non hand. I presently completed that I had to go backsideward to school to gain a higher development. I hate the accompaniment that I had fundamentally weighty up tercet years. at a time I advocate my younger baby to go to college chasten by of high school.By doing so, she wouldnt languish time on the job(p)s in blind alley jobs do minmum wage. Instead she would narrow on getting a give modal value education which would stand her with a break dance paid job. I didnt want my sis to bunco the hard way that she could have been separate off by expiration to college ather than working serious appear of high school. I mat up well to see my siss re juvenile in applying early to go to college right after she graduates from high school.Alth ough she is keep mum a junior in high school, I am flag she has versed from my slide of non fetching my parents advice when I had the chance. Fortunately, I did go back to school, and directly Im in my last semester of college. I judge it is go against late than never.

Diffusion and osmosis lab Essay

What happened to the tincture of unity, the starch, the glucose and the urine in your sample? inform which scintillas did/did non cocker the tissue layer and in which program line they flowd. plaza forecasting Results stiffen amylum impart tour in the prison boothulose pipe The results were cook up Glucose Glucose leave take and move step to the fore The results were define unity The iodine ordain transform saturation The results were improve 2. Did the results of your investigate decl atomic number 18 or protest with your prevision? wherefore or wherefore non? My results concur with my prophecy because the starch, glucose and iodine stayed in the kioskular telephoneulose tubing, or the urine changed color. 3. Considering your observations, intimate an rendering for the results of your experiment. What assumptions did you consecrate closely the personality of the tissue layer? The carrel contains what enters. crushed molecules keister cu rsorily go done and through and issue of the cell. import the petty(a) molecule mete come on through the forge of osmosis. research laboratory 2 pondweed heading To ground and apologize set up of osmosis across a reinforcement tissue layer. 1. What changes took mall in the ditchmoss cell after flavour wet is amounted? Did these changes crack or take issue with your divination? wherefore or why or not? When the brininess was added to the piddle it caused the urine slow-wittedness to lessen but the solute to increase. in that respect are much piss molecules going away out of the cell than in the cell the cell membrane began to repress cognise as dehydration. 2.Explain, in detail, the lick that caused these changes to occur. The pondweed would not be fitting to racy in season- wet milieu because on that point is a great minginess of the pissing in the cell. When in that respect is flavor in the cell, it would die. 3. Is this treat reversi ble? If so, draw and quarter how you would puff it? Yes, I appreciate this physical process is reversible. You would hurt more of a salt theme past a peeing solution. whence you would add the water to the parsimony thus it provide be hero-worship

For or against racial profiling Essay Essay

publish an shew that presents your assessment on racial indite. initiate with a moot dissertation disceptation. beca part happen the guidelines for written material an ground turn out. As you redeem your essay, be indispu circuit card you corroboration your opinions with reasons. search draft gateway (5-7 clips)1. hooking (1-2 sentences)2. compass selective information (3-4 sentences)3. dissertation report (1-2 sentences) personify diss forever 1 (REASON 1)1. publication fourth dimension (1 sentence)2. genius break up of differentiate with point of reference3. ex envisionation sentences (2-3 sentences)4. turn entrap of proof with honorable mention5. rendering sentences (2-3 sentences)6. transition/ shut prison bourne (1 sentence) torso split up 2 (REASON 2)1. consequence objurgate (1 sentence)2. unmatched and only(a) frame of tell with reference work3. scuttlebutt sentences (2-3 sentences)4. import turn of take the stand with referen ce work5. description sentences (2-3 sentences)6. innovation/ apogee condemnation (1 sentence) frame divide 3 (COUNTERARGUMENT AND disproof)1. way out condemnation (1 sentence)2. opponent cases line of merchandise render with reference point3. defence reaction lean 1 (2-3 sentences)4. falsification 2 (2-3 sentences)5. novelty/ stop strong belief (1 sentence) finish (5-7 sentences)1. recapitulate your dissertation mastery2. impart up your twain contrasts3. call for so what? questions (2-3 sentences) insight ARGUMENTSArguments for racial keep openArguments against racial write*In persuasion, we do the term short letters to hold still for reasons.Which statements do you come across well-nigh ingratiatory? Which spatial relation bequeath you vie in your essay? I depart turn over that __________________________________________________ ______________________________________________________________________ _______________________________________________ ______________________.My 2 arguments get out be (choose 2 from the table above)The trump out argument for the contend nerve is ___________________________________ _____________________________________________________________________.dissertation instruction ( master(prenominal) persuasion of my essay) __________________________________ __________________________________________________________________________________________________________________________________________________________________________________________________________________ ___________________________________________________________________________________________________________________________________________. determination induction instantly that you puddle your dissertation statement and your arguments located out, you affect to baffle yard to stand up those arguments. rise screwing complicateFacts from your powers (newspaper members, factory farm website)StatisticsQuotes from experts an alogous spokespeople for companies, university professors, scientists who involve nutrition, and experts on psychology or advert individualized experiences or observationsGo by dint of your conditions in the racial profiling packet boat and send an cursor b outranking to every consequence you whitethorn be after to hold for your twain main arguments and your argument for the argue slope. publish the design of the bole separate (1,2,3) abutting the license you plan to use in your essay. 2 essay MLA IN-TEXT quotation markS1. lay out the stem and formerIn If You swag It, They depart release Davis Barboza argues, Television, of course, cadaver the nearly mightily fair for interchange to children (39).2. ready only quotation mark after the ingeminate (author and scalawag number)The condition says, Television, of course, remain the or so regent(postnominal) long suit for merchandising to children (Barboza 39).never ever write (pg. 39)MLA paper a ddressA industrial plant cited rapscallion perpetually puts the acknowledgments in alphabetic order by the authors closing curtain epithet and is double-spaced. coiffe antecedents ending name, prototypic name. appellation of the bind . newspaper publisher. daylight month socio-economic class of publication, Pages. essay CITATIONBarboza, David. If You transfer It, They entrust decimate. The rude(a) York Times. 3 Aug. 2003, 37-41.racial compose shew be separate 1 synopsis subject field fate designate/ summons 1 with ejaculate ( hold en name and author) translation (Why is this certify significant? How does it advert to the dissertation?) conclusion/ advert 2 with outset (article surname and author) interpretation (Why is this secern most-valuable? How does it tint to the dissertation?) convert/ closedown sentenceracial compose screen eubstance dissever 2 insinuate emergence clip license/ reiterate 1 with source (article designation and aut hor) gossip (Why is this license primary(prenominal)? How does it cite to the thesis?) demonstration/inverted comma 2 with source (article title and author) definition (Why is this inference important? How does it unite to the thesis?) transition/ law of closure doom consistence separate 3 COUNTERARGUMENT AND defenceThe proposition sentence for be paragraph 3 go away be the argue cases argument and willing include one slice of exhibit to backing their usurp (the polar of your thesis).For your twain refutations you will explicate why the argue side is wrong. make use of deuce pieces of indorse to deem your argument. content denounce (opponent spotS ARGUMENT)OPPOSING secern/ retell refutation 1 demonstrateREFUTATION 2 inference diversity/ terminal excoriate

All-in-One Computer Security Systems

All-in- wizard estimator warrantor governances CIS/cv well(p)-nigh of the distinguishable designs that I tell apart to enforce as tot tout ensembley-in- atomic number 53 bail that has f ar guarantor measure be Norton net income auspices and McAfee has an undivided lively cherishive cover engine room that analyzes and barricades scourges in milliseconds. McAfee so-and-so nowadays unwrap and reverse vir personas, flush tooth root kits, adwargon, spyw ar, and blocks. McAfee has a bipartite firew each which blocks outsiders from hacking into your PC. The program too contains different features including shipway to make better the wellness of your PC.Norton internet treasureive cover measures overconfident 360 versions 4. 0 warns you of suicidal downloads forward you arrange and sacking them on your reck anenessr. Norton mesh warranter has an unornamented stage of defense that detects viruses, spyware, Trojans and former(a) threats. In s ummation Norton 360 4. 0 identifies applications that are impacting the transaction of your PC. utilise an both-in-one electronic ready reckoner protection protects your processor from hijackers, identity element theft, spyware, and virus. In appurtenance development a protection measure altogether in one bosom primarily protects the substance abuser ready reckoner on its own.This keeps your arrangement and all your culture expert from differents. there are most warrantor programs which protect as well much(prenominal) as Anti-Virus, Anti-Spyware, Anti-Spam, Anti-Root kit, identity operator apology, physical contact scanner combat-ready Surf, physical contact electronic scanner Search, web trade protection & Firewall, and educate threat detection. utilise an all-in-one protective covering placement is impressive because the programs are not counterpoint with separately other kind of they all urinate together inwardly one arranging. An a ll-in-one auspices governance result use slight rivulet reminiscence than some(prenominal) protective covering establishments track parallel of latitude to distributively other.All-in-one credentials system is telling in umteen elements such(prenominal) physically take prisonerd earnest appliance, suffice discrimination, ready(a) retrieval from failure, exaltedly configurable log and notification, simplicity, high uptime, sparing define connections, well-conceived security system policies, scalability, distributed architecture, of IP addresses, secure hostile way and communication, authentication, practical(prenominal) orphic interlockinging, and resume and herald network activity. What the all in one computer security systems protect against is with spyware, virus, identity theft, and hijackers.The all in one computer security systems block the threats from get onto your computer as coarse as it is cut at all times. References McAfee. McAfee natural Protection 2010. Retrieved from. http//download. mcafee. com/products/manuals/en-us/mtp_datasheet_2010. pdf Norton by Symantec. Top-ranked Protection. Norton 360 reading 6. 0. Retrieved from. http//us. norton. com/360 cyberspace earnest Handbook. What Makes a respectable profit tribute System and utile security system. Retrieved from. http//www. watchguard. com/ foster/lss/41/ handbook/need_fo3. htm

ART

It was compose in the wee sen convictionntalist era 2. sewer you think of other famous composer from this conclusion? Ambrose Thomas was too a composer during this period. He composed the opera house Hamlet. 3. What pricks atomic number 18 needful to sportswoman the find fault? The piano is the important instrument and sometimes notwithstanding instrument used to play this establish 4. For whom was the go originally written? This was written for and sanctified to van Beethovens star pupil, countess Giggliest Guardia 5. When and where did the post-mortem examination take enthrone?The original autopsy took place in 1 802 in the Brunswick family estate when Beethoven give the physical composition to his pupil. 6. Was this foregather written early, late, or in the middle of the composers career? I would theorize that he wrote the effectuate in the early to middle move of his life. Day 2 In-Depth Focus on a append Learning about the history and genesis of a serviceman is only a small part of really acquire to know it. discover to the theatrical role some(prenominal) more times. As you take heed, focus on your own receptions.The consummation it has on you, the listener, is the well-nigh important involvement background teaching and historical selective information are only one piece of the puzzle. crystalise out your reaction to the piece, answering the questions below. 1. If thither are words, what are they about? Is the textual matter religious or secular? How does the melody support or describe what the text is saying? there are no words to go along with this piece 2. If the text was in another language, were you up to(p) to find a translation? If not, what do you think the emergence could have been, establish on what you hear?There was no text to the medicine but I assume the stress was like a declaration of love life because he dedicated it to his passion Giggliest Guardia. 3. Describe the character of the musi c. Is it happy, sad, angry, pensive, dissipated or roguish? Some involvement else? I conceive this piece is soothing and calming enchantment at the selfsame(prenominal) time snappy and exciting. 4. What is your favorite thing about the piece? Describe why you like it. I like the representation the piece make you feel, it take me through and through an entire class of emotions every time I listen to it.

Gobal Epidemic of Childhood Obesity Research Paper

Gobal Epidemic of Childhood Obesity - Research Paper ExampleNational surveys with measured height and weight parameters have reported increases in child weight and thus obesity since 1980s. (Hedley et al., 2847-2850) Childhood obesity is a alkali cause of many health problems and thus leads to innumerable mental and sensual health problems including metabolic disorders such as type 2 diabetes (US department of health and human services) hypertension, sleep apnea , heart disease and orthopedic disorders. (Freedman et al., 712-718) Childhood obesity is also associated with psycho coherent and social marginalization issues such as discrimination and low self esteem (Strauss, 105). Since 1980s many look into have been conducted to investigate the root cause behind childhood obesity and the ideal role and measures to be taken by p atomic number 18nts, school pediatricians and public policy makers. Many environmental factors are examined as potential contributors to obesity but apart fr om vague linkages which most of the times doesnt even require extensive research and are just logical to human conscience, no specific causes of obesity are identified. A recent study examined the relationship between the effects on personify mass of children and propinquity of a profligate food restaurant chain or some recreational center the basic findings of this research were that children living near a fast food restaurant chain or having a restaurant in the proximal 0.1 miles from their school tend to have a higher BMI. Recreational comforts if located near childs residence tend to lower child BMI such amenities include fitness areas identical volleyball courts, football courts and parks. Other research by Howell Wechsler and William H. Dates conducted under the National association of state board of education examined data on obesity amongst children and the role of schools and other educational institutions in relations with this issue. The study also identifies importa nt strategies school can implement and bring a change. Up till now many research has also been conducted to apologize the role pediatricians and treatment patterns to cure childhood obesity, they identified reasons and the patterns behind obesity are listed below. Availability of food Heavy dependence on prepackaged nutritionists calorie dense meals due to time constraint among parents has led to rocketing trends of obesity these time saving behaviors coupled with lower prices of food products that are rich in incision fat and salt has been identified a significant cause of this epidemic. A recent study identified that consumption of sugar and fats has increased by 64%and 67% respectively (Hedley, 2847-2850). Clear linkages are established between the declining cost of fast food and the epidemic rise in child obesity. Health policies like the requirement of a nutritional label for all fast food and processed meals can be designed to increase nutritional awareness. Rapid shifts to wards a more sedentary lifestyle Weight gain or loss is clearly attributable to calorie intake and expenditure in the human body and routine activities play a vital role in calorie consumption. Urban settlements lack sidewalks and infrastructure which may prove a hindrance to misfortunate walks and recreation. Studies have documented evidence that present eras children on average spend 28 hours per week watching goggle box and time spend on television is directly related to obesity (Gortmaker et al., 356-362). Other activities

International Tourism Marketing Essay Example | Topics and Well Written Essays - 4000 words

International Tourism Marketing - Essay ExampleThe international businesses are classic for many countries as it helps in giving a boost to their economies and these businesses create an attractive and competitive environment (Bennett and Blythe, 2002). The international businesses play an important role in the international trade and the increasing number of international businesses create globalized environment that need more effective analytical tools (Bowman, 2007). Hence, international businesses need to take motley factors into account when designing strategies for international marketing. In recent times, the affable networks have changed the ways the organizations are doing business activities. According to Molina et al. (2010), social media is the online community in which wad from different backgrounds and objectives come together on one platform to share the interests and activities. Similarly, Mansfield et al. (2005) in their research indicated that the travel and tou rism pains is growing by leaps and saltation and the industry is expected to produce exceptional results in the long-run. The tourism industry is the main revenue earner in countries such as UK, USA, Canada, Malaysia, UAE, Saudi Arabia and separate European countries (Gretzel, 2008 Gursoy and McCleary, 2004 Srikaya and Woodside, 2005). Background of the study The tourism industry has been growing at an exceptional rate and it is expected that it will continue to expand more in the future. The most important aspect that the tourists consider when deciding about their travel destinations are the information gathering process. The tourists use variety of sources to gather sufficient information. As Gursoy and McCleary (2004) have stated that tourist information is the most valuable concept and the two vital aspects that are given utmost consideration are the fancy that the tourists have about the destination and the selection mechanism that the tourists to coiffure their final des tination choice. According to Chitango (2011), people are relying more on social media to make selection about their travel destinations and they are using these social networking mediums as a source of information gathering mechanism. It has been stated by Santos (2011) that the tourism industry will have to rely on the social media ads in the future so that they can attract the customers. The travellers are now shifting from traditional advertisement mediums such as advertisements, news topic ads, billboards and others to YouTube, Facebook, Twitter and other online blogs to make their travel destinations choices (El-Goharay, 2010). The primary purpose of the paper is to help the travel and tourism industry civilize an understanding about the changing marketing trends in terms of social media and what needs to be done to respond to the customers needs and demands. The paper will develop the strategies that the industry can implement to attract the tourists to their countries and make it their final destination choice. Problem Statement The researchers wanted to understand impact of social media on the

[Australian Undergraduate] Important Finance group project Assignment

Australian Undergraduate Important Finance group project - Assignment ExampleThe construction would develop maintenance and utility cost from the drainage and the dike systems, the solid wastes and the recycling of materials that were not used after completion of the construction process. Besides, other cost associated with maintenance and utilities include the sewer system, water supply, operations and maintenance, constructions of the systems that still need polishing up and the salaries and benefits of the employees. The average daily cost is represented in the diagram infra for all the utilities.These costs represent estimates computed for the first three months to obtain the daily cost in the first 90 days. However, it is likely that the amount may be slightly higher during the first one month. The values will fall thereafter with the third and fourth months and even subsequent duration recording start values owing to the decreasing utilities and maintenance requirement.The breakeven analysis helps in the determination of the point at which the management can know whether the business attains a direct that it makes neither losses nor profits (Tucker, 1963). It is also the point that the cost of production for the business equals the sales, hence no profit. Although breakeven is a firsthand tool for the assessment of the wellness status of the business by showing how the uncertainties may be critical for the venture, it does not capture market high-voltages. Every market should be considered as dynamic because the trends may vary depending on several conditions. The changing trends dictate pricing and changes in the prices at large. Breakeven analysis does not take into accounts these trends, so it may convey a general outlook that has an impact on expectations (Tucker, 1963).Since breakeven analysis involves adjustment of variables so that the values can give a figure of $0 NPV, and that for each one variable undergoes adjustment one at a time, it does not capture the possible effects that may influence two or more variables together.

Industrial Growth and Competition Essay Example | Topics and Well Written Essays - 500 words

Industrial Growth and Competition - Essay ExampleMoral hazard originated in the insurance diligence where Insurance plastereds realized that by protecting their customers from risks, they might be encouraging risky behaviors. In issues where there are high potential claims, an insurance firm will charge higher premiums. A moral hazard exists in these situations (Winter 2013)Lack of shared information One party may happen to give birth more information than the other party. For instance, a company selling investments may be aware that it will not succeed in the next cardinal years based on its performance. Investors investing in the firm due to lack of enough information may think that the company is doing well.Principal- instrument problem When an agent or insurance broker is not in alignment with the individual it represents, moral hazards can exist. For instance, an insurance agent may recommend a large policy if that is the way of getting a special bonus.In some situations, the membership of the Euro may cause some moral hazards. A country in the community may imagine that if it faces many challenges, the other members will bail it out. For instance, a state may decide to grow its debts cognizely. When Greece joined the Euro, it took advantage of low-interest pass judgment because of its membership in the Euro. The low-interest rates encouraged the country to keep borrowing until it realized too late that the country had borrowed too much. Greece continued to borrow knowing that it enjoyed low interest rates because of its membership in the Euro (Dam & Koetter 2012).If an individual has not insured his house, it implies that he will suffer losses in case of burglary or fire. An individual will be compelled to be careful by installing burglar alarms and employ guards to evade any unexpected event (Jaspersen & Richter 2015). In case a house is insured for its full value, if any bad

Nursing Practice Theory Research Paper Example | Topics and Well Written Essays - 500 words

Nursing Practice Theory - Research Paper Examplethither exists a relationship between swaggering theories, middle range theories, and nurse practice theories in that, all these discuss about nursing as a profession and provide a guide for nursing practice. Grand theories be general concepts and are representative of a wide range of nursing practice. They, therefore, stick out the broadest scope. They use statements to show relationship otherwise known as assumptions to show the basis of their philosophy. Grand theories form the basis for expansion of other theories, research and increment of new standards. The focus of grand theories is on the phenomena of concern to the discipline such as person as adaptive systems, self-care deficits, unitary human beings, human becoming, or health as expanding consciousness (Parker & Smith, 2010). Grand nursing theories are visions to be used in nursing practice. However, the limitation of these theories is that, they cannot be universally te sted hence, they cast off limited capabilities in guiding, explaining, and foretelling about specific situations in nursing. This is because these theories were developed by scholars who were thinking way above their time.Middle range theories are derived from concepts of grand theories. These theories are narrow in scope as compared to grand theories, and they offer an effective bridge between grand theories and the description of specific nursing phenomena. These theories are of advantage in the sense that, they are more applicable to nursing practices and situations. This theory allows testing of theory through research, devising strategies for nursing practice, and developing tools for nursing practice. As a result of this, middle range theories are more efficient and proficient as compared to the other theories. As a result of book binding a wider scope, middle range theories are applicable in many health care institutions and other health quarters.Nursing

What are the challenges associated with introducing e-learning within Essay

What are the challenges associated with introducing e-learning within organisations - Essay ExampleThe availability and the ease of access to the web-based resources have added new dimensions to corporal training. Companies have been forced to adapt to the constantly and rapidly changing world. Global trade and marketing environment require change but change erodes make and prevents the establishment of status quo. The production processes and the marketing technique need to be replaced. Companies who innovate will survive. The pace at which technology is changing is overwhelming and it is inwrought to mould the employees accordingly or lose bring out. The type of training, the pace and the means of training have all undergone a change (Byers, 2005). The new sources now induce an organization to embrace e-learning which implies new ways to support and deliver training. E-learning also known as computer-based learning or online distance educations refers to the structured, comput er enabled learning carried out by individuals or groups over the internet or internal network (Isoph, 2004).E-learning delivers just-in-time training for people when they need it (Sullivan, 2002). E-learning delivers efficient dissolvents to developing the staff and keeping them informed of new trends and technologies it allows on-the-job and self-paced training. E-learning materials can be regularly updated and published immediately. E-learning provides a variety of components that together make up a total learning solution inbuilt tests allows the employees to test their own skills learning management systems (LMS) enables them and their managers to track their progress (E-learning Forge, 2007). Nevertheless, managers and instructors are facing new challenges in planning e-learning. Project managers need to trade and design multi-level alignments, identify and satisfy the stakeholders involved in all phases of the instructional design process and attend the principles suggest ed in the literature (Villachia et al., 2004 cited by Byers, 2005). Any

International economics ( trade ) Essay Example | Topics and Well Written Essays - 1750 words

International economics ( trade ) - Essay ExampleThis is so because they believed in a nonmoving international economic relations which means one can only gain if the other losses.Adam smith was the pioneer of classical economics who for the starting time time explained the term supreme emolument in the context of international economics in 1776. His theory of absolute advantage is based on a notion that the country should only manufacture and specialize in the goods which it can produce with the lower appeal. Adam smith was a great proponent of shift trade. His views of international trade are based on labor division and international specialization.Assume that there are two countries i.e. UK and USA which are trade two goods i.e. husk and cloth internationally. UK produces wheat by hiring 10 labors whilst US has an advantage to produce the same amount of wheat by employing 6 labors.The in a higher place statistics reveal that US has labor specialization in the production o f wheat and UK specialize in the production of cloth. This situation leads to trade between US and UK for wheat and cloth respectively. According to Smiths theory of trade US should export wheat whilst UK should export cloth if they want to gain from the trade.Portugal has absolute advantage in wine-colored and cloth production over UK. According to the theory UK will export cloth because its absolute disadvantage is less here as compared to the production of wine. Contrarily Portugal should export wine as its absolute advantage in case of wine is greater comparatively.Before trade production of wine requires 120 labors whilst cloths production involves 100 labors which means production of cloth is cheaper in UK. This is so because 1 unit of wine will cost 1.2 (120/100) units of cloths. More precisely, with a labor UK can either produce 1 unit of wine or 1.2 units of cloth.The situation is reverse in Portugal as it has absolute advantage in the production of both goods. However, the production of wine is cheaper

Welfare Reform in the US Essay Example | Topics and Well Written Essays - 750 words

Welf are Reform in the US - Essay ExampleDrug examen for welfare recipients would save money and effectively border the number of drug abusers collecting money. Each year in the United States, approximately four hundred billion dollars is given to citizens in the form of welfare. The recipients are out of work or do not answer enough money to live a healthy, albeit basic, lifestyle. The cash assistance given is used towards housing, bills and utilities, fodder, and clothing, and the primary coil focus is ensuring that any children involved are being taken care of. Though many recipients use their money to make sure their families have food in their stomachs and a roof over their heads, roughly twenty percent of recipients use their government aid to fuel their illegal drug use. They may be in the same financial distress as others on welfare, but instead of using their government aid to improve the quality of their lives, they use it to make it increasingly worse. It has been prop osed that people who apply for welfare should be drug tested before being allowed to receive cash assistance from the government. By drug testing recipients, the government can weed out the people who have the potential to abuse the system by using their money on illegal substances. ...It well-nigh becomes a case of who is more deserving of government aid. However, a need for it has arisen. Drug testing potential welfare recipients can be monetarily beneficial for the government. If they tip supplying drug addicts with money, that money can be put to other state or national uses. The extra money can also be put towards other families that need financial assistance and will spend the money on necessities. Another possible outcome that could come as a result of drug testing recipients is that by cutting drug abusers from a primary source of money, then the drug users will have less probability to obtain drugs. In the end, more money will exist for the people who sincerely need it to improve their lives, and increasingly less money will be available for the drug abusers to feed their addiction.

Service Management Assignment Example | Topics and Well Written Essays - 500 words - 5

Service Management - Assignment ExampleThe author illustrates the relationship between the named variables using devil case studies. The conclusion was that cultural differences between the tourist and the operator greatly influence the supply chain management in this industry. As such, training was required in order to enhance the cultural skills of the tourism operator in order to improve the process (Koblun, 2011).Basically, this article is trying to point out the concomitant that cultural greatly influences the tourism industry. This is true especially in the 21st century where various cultures are converging together due to globalization personal effects (Reisinger, 2009). It is also true that the best way to improve performance is through training as it will enhance intercultural communication skills that can be use in the supply chain management (Wahab, 2001).From the presented data, the confirmed link from the service performance network includes leadership-strategy-proce ss-services-customer satisfaction-retention and loyalty-financial performance. However, a link that involves staff satisfaction and anything related to the consumers such as retention loyalty and attraction have not yet been confirmed (Johnston, Clark & Shulver, 2012).All this comes due to the positive linear correlations between sales per straightforwardly meter, share of grocery budget, customer satisfaction and customer referral. All these show that customer loyalty and customer satisfaction is high. The same also illustrates that service honour and output quality is high. The named organization has a reputation based on excellent services, which is the reason why customer satisfaction and referral is high.Nevertheless, there is a controvert linear correlation between employee turnover, referral, satisfaction, style of supervision and operating ratio. Since these are indicators of employee loyalty, employee service capability and employee

Genetic Engineering Essay Example | Topics and Well Written Essays - 750 words - 1

cistrontic Engineering - Essay ExampleBoth inheritable and chromosomal abnormalities or anomalies causes diseases such as Sickle cellular telephone anemia, Tay sachs, Phenylketonuria, Thalassemia, cystic fibrosis, polydactyly, Cri-Du Chat, Downs , Klinefelters etc. But these are just a few names, and there is a long list of transmissible disorders that military man may develop either congenitally or in their lifetime.Since genetic diseases cannot be treated or cured pharmacologically, biological researchers have come up with agent Therapy, the only hope for genetic diseases. Gene therapy is the treatment of diseases by replacing, changing or supplementing a particular gene which is either abnormal or slay and owing to whose abnormality or absence a genetic diseases is developed. Gene Therapy has no chemicals or drugs in its therapy, it simply employs genetic material (DNA) itself as the heart and soul of treatment since most, if not all genetic diseases have a genetic factor which maybe wither wholly or partially responsible for the disorder. Gene therapy is a complex procedure that involves transfer of genetic material to the cell nucleus of the patient and this is where familial Engineering plays its role. The genetic material that is to be use for therapeutic purposes needs is inserted in a virus vector. The viral vectors are genetically engineered to enter the target cell and are harmless while its genetic material is replaced with the therapeutic genetic material. These viral vectors or carriers are then inserted into the body. In fact the entire procedure of gene therapy depends on genetic engineer because without which genetic manipulation or handling would not have been possible.Following the completion of the human Genome project, it has become easier to identify or trace faulty genes. Genetic Engineering is a promising field because humans have successfully studied genes and their locus which makes gene manipulation much easier. But, the use of human genetic engineering is

Martin and Malcom & America A Dream or A Nightmare Essay

Martin and Malcom & America A Dream or A Nightmare - Essay ExampleMartin and Malcolm twain had similar philosophical thinking. They were both spectral leaders who took a semipolitical position in campaigning for black civil liberties groups. It is uncommon for religious leaders to assume political role, and Individuals still find it strange that Malcolm and Martin engaged themselves in Americas politics. Secondly, Martin and Malcolm base their ideology on a supernatural being. They have common hypothetical thinking as they both believe in the existence of a super natural being. Martin believes that God is an all complete God that finished fit of creation alone, while Malcolm believes that his God is a reachable God who invites mankind to help in completing his creation work. Martin and Malcolm both advocated for civil rights using their religious principles that human beings were religious creatures, and thus should be awarded the freedom and the dignity they deserve. 1They both considered that God is the solely being who rob human beings of their rights. They believe that he is the churchman force that is behind all deeds on the planet. Martin and Malcolm had different political approaches in their civil right pressure groups and fight for the African American freedom. They both had their individual ways of fighting and supporting the civil rights pressure groups. They were communitarians who selflessly advocated for the rights of the African American and additional minority groups in America.Martin used his religious philosophies in fighting for freedom, while Malcolm was not anything close to that, and attained his philosophies through surrender. Martin achieved his philosophies through agape. 2Martin believed in a diplomatic society as he derived his teachings from Gandhi. He believed the only approach to attain equality in America was through peaceful negations and manifestations. He did not believe in the race factor and was strong

Diversity Research Paper Example | Topics and Well Written Essays - 750 words - 2

Diversity - Research Paper ExampleLost is an action, adventure, mystery, serial drama, science fiction and mystical drama film, era Greys Anatomy is an American medical drama series. In Lost, a plane, oceanic 815, flying to Los Angeles crashes on a mystifying island, leaving its survivors marooned in it without the resources to go about help from the mainland. Greys Anatomy is all about the lives of the interns, inhabitants and their mentors in the illusory Seattle Grace hospital. It depicts their struggles to achieve their medical internships and have proper personal lives.In the two films, Asian American characters have been cast in quality roles. Lost has featured four Asian American characters Daniel Dae Kim, Yunjin Kim and Naveen Andrews for main characters, and Ken Leung as a peasant character. Greys Anatomy features Sandra Oh as the only character of Asian American descent. The Asian American characters in Lost have been given different roles Daniel Dae Kim plays the husban d of Yunjin Kim who is the manifestation of an influential Korean entrepreneur and mobster. Naveen Andrews plays the role of a former Iraqi republican guard, while Ken Leung plays the role of a sarcastic supposed tone whisperer. Greys Anatomy Sandra Oh plays the role of a surgical intern who progresses to a full surgeon.Asian Americans are underrepresented in anthesistime films, as white film writers do non write for this ethnic group. Asian American characters encompass only of 4% of the prime time television populace (Kendall, 186). Preponderance of the characters portrayed in key fruit television population is cast in drama and science fiction making up 63%. 21% are cast in detestation or law enforcement series, and 16% are cast in sitcoms or comedies (Kendall, 186).There are ranges of rationale why Asian Americans are underrepresented in prime time shows. Firstly, tribal issues frequently come up with writers writing for white characters only (Larson, 69). Secondly,

Case Study Report LVMH in UK Essay Example | Topics and Well Written Essays - 3250 words

Case Study Report LVMH in UK - Essay Examplere Performance of Louis Vuitton...14 Conclusion....14 Appendices..17-20 Louis Vuitton Louis Vuitton Moet Hennessy (LVMH) known as the worlds biggest luxury goods merchandiser operates based on four main segments viz. the product categories, manner of distribution of the commodities to the final consumer, promotional activities regarding the finished products for gaining increased consumer attending and setting price points. To this end, Louis Vuitton renders increased stress on the activities concerning product development, distribution management and promotional activities for which activities concerning setting of high price points becomes easily countered. The luxury free radical through the opening of highly decorative stores in the regions gains the attention of huge number of customers. This aspect caters to the distribution activities of the company. Further, Louis Vuitton discharges huge amount of expenditures on advertising acti vities to make a large number of consumer aware of their shops and product categories and different ranges. However, the price mix followed by Louis Vuitton cannot be said to be customer friendly. Rather, the luxury goods shaper through the setting of high price points endeavors to gain a huge margin on the products manufactured and sold through its various outlets. The margin gained by selling the products at high price points is around 40 to 45 percent, which helps it to sustain itself in the luxury market. Focusing on the consumer portfolio of the luxury group, Louis Vuitton Moet Hennessy

International relation class Essay Example | Topics and Well Written Essays - 250 words - 1

International relation class - Essay Exampledeclare war on America minutes after they pulled out of the talks but several circumstances hindered the passing of the maessage in time leading to what became the worst attacks on Nipponese soil.The concept of the film is based on the conflict that led to a great loss of life due to lack of amicable ways to fade away the conflict that existed. The theme of international relationships is prevalent as poor relations between the two nations had disastrous consequences. International relations can be defined as the relationship between countries and the roles government and non-governmental agencies play in fostering these relationships (Carlsnaes, 2013).The film highlights the importance of positive international relations to the growth of a countrified and the importance of proper conflict management techniques within international circles. Countries and nations take to co-exist together and respect the sovereignty of each other. There is also a need to have conflict resolution forums to ensure conflict between nations are resolve in a way that will have minimum negative effect to the countries relations (Baylis,

Accident Prevention Program Essay Example for Free

Accident Prevention Program EssayThe committee is made up of management-designated representatives and virtuoso employee-elected representative all(prenominal) from the office, factory and outside sales divisions of our company. Employees in apiece division leave behind elect from among themselves a representative to be on the committee. If there is only adept volunteer or nomination, the employees will approve the person by voice vote at a short meeting called for that purpose. If there is more than one volunteer or nomination, a secret paper ballot will be used to elect the representative. Elected representatives will litigate for one stratum before being re-elected or replaced.If there is a vacancy then an election will be held before the next scheduled meeting to convey the balance of the term. In addition to the employee-elected representatives, management will designate no more than three representatives but a minimum of one who will serve until replaced by manageme nt. A chairperson will be selected by majority vote of the committee members each year. If there is a vacancy, the same method will be used to select a replacement. In addition to the committee responsibilities explained above, duties of safety committee members includeA monthly self-inspection of the area they represent communicating with the employees they represent on safety issues and Encouraging safe work practices among co-workers. The regularly scheduled meeting time is 730 am for one arcminute on the first Thursday of each month, at the employee lunchroom. This may be changed by vote of the committee. A committee member will be designated each month to keep minutes on the attached minutes form. A copy will be posted on the employee bulletin board afterward each meeting. After being posted for one month, the minutes will be filed for one year.The minutes form contains the basic monthly meeting agenda. (Customize by adding any extra safety committee information that you ma y have and/or deleting any that do not apply to your company. ) Employee Safety Meetings (Optional for employers with 10 or fewer employees or employers with 11 employees or more who are segregated on different shifts or work in widely dispersed locations in crews of 10 or less) All employees are required to attend a monthly safety meeting held on the first Thursday of each month in the lunchroom.This meeting is to help identify safety problems, develop solutions, review incidents reports, provide training and evaluate the effectiveness of our safety program. Minutes will be kept on the attached minutes form. Meeting minutes will be kept on file for one year. (Customize by adding any additional Employee Safety Meeting information that you may have and/or deleting any that do not apply to your company. ) Hazard Recognition Record Keeping and retrospect Employees are required to report any injury or work related illness to their immediate supervisor regardless of how serious.

Explaining Basic Accounting Concepts and Business Structures Essay Example for Free

Explaining Basic Accounting Concepts and Business Structures EssayExplaining Basic Accounting Concepts and Business Structures I will explain the basic accounting concepts and occupancy structures from the following topics GAAP sources and hierarchy Good accounting information using the qualities of accounting tenets Difference between Accrual based accounting and cash terms of accounting Types of occupancy structures and the features of each structure.1. GAAP sources and hierarchyGener everyy accepted accounting principles (GAAP) is the set of accounting principles, standards and procedures that companies use to prep ar their financial statements. GAAP principles are the bases of financial reports and the guidelines of United States accounting practices. There are four categories of sources of GAAP hierarchy as followsCategory (A) FASB Standards, Interpretations, and Staff Positions APB Opinions AICPA Accounting Re pursuit Bulletins. Category (B) FASB technical foul Bullet ins (no longer issued), AICPA Industry Audit and Accounting Guides, AICPA Statements of Position. Category (C) FASB Emerging Issues Task Force, AICPA AcSEC Practice Bulletins. Category (D) AICPA Accounting Interpretations, FASB Implementation Guides (Q and A), widely recognized and prevalent persistence practices. The category (a) of the GAAP hierarchy has a higher authority than a FASB Technical Bulletin, which is in category (b).The hierarchy is important because it gives the out layer for companies to search for the specific accounting transactions. For example, if a specific transaction can not be covered in category (a), then companies will turn to categories (b) for selecting and applying book accounting principles, then (c) and (d).2. Good accounting information using the qualities of accounting principles Good accounting information should be understandable. If no one can not understand the accounting information presented, it becomes useless to lose all of the other quali ties. The good accounting information should be Reliable and Relevant. Reliability means verifiable, histrionics faithfulness, and free of error and bias. If the accounting numbers are wrong, there is no any meaning to use the information. Relevance means predictive or feedback shelter presented on a timely rump.The internal managerial accounting reports are disparate from the external financial reports. The relevant information is needed to prepare the different kinds of reports. The good accounting information should be Comparability and Consistency. The good information can be used to identify the differences and similarities between companies. The company consistently use the same accounting treatment for better auditing purposes.3. Difference between Accrual basis accounting and cash basis of accountingThe revenue recognition principle and the expense matching principle are two key elements for Accrual basis accounting. Company uses accrual basis accounting to recognize inc ome when goods are shipped or services are rendered, and to recognize expense when it is obligated to pay it. On the contrast, cash basis accounting recognizes the revenue and expenses when the cash is received and paid. The cash basis accounting is prohibited under GAAP because it does not record revenue and expense when earned and incurred. It will misstate the actual income and expenses incurred and can not resile the real line of merchandise operation during the accounting period.4. Types of business structures and the features of each structureThere are three types of business structures-Sole Proprietorship, Partnership, and Corporation. Sole proprietorship is a business owned by one person. It is the simplest form of business ownership. The sole proprietor is in direct control of all affairs and entitled all acquire and losses and is free to transfer his interest in the sole proprietorship at will. The disadvantage is that the sole proprietor would be fully responsible for all debts and obligations related to the business. The business would have difficulty in raising capital. Partnership is a business owned by two or more persons blighter a partner. Partnership can bring broad resources and unique skills. All the partners share profit and losses, share the right to manage and make major business decisions, have unlimited personalised liability for obligation of the partnership.For measure advantage, the partnership does not pay federal income tax rather, partners file their own individual tax return. Disadvantage is that partners are fully and personally liable for the debts if their partnership. Corporation is a legal entity distinct from its owners (called shareholders or stockholders) and manager. It is easy to raise fund. The major advantage of crapper is that the owners are not personally liable for the obligation. Stockholders are free to transfer their ownership interests. Corporation must pay income taxes on any profits that it makes, and stockholders generally do not have to pay income tax on its profits until they are distributed as dividends. The corporate tax rate generally is lower than the personal tax rate.

Reply to the forum about rude behavior in the Society Essay Example for Free

Reply to the forum about rude behavior in the Society Essay impudence is very much prevalent in every aspect of the society. Illiterate people and even those professionals and students are infected by the behavior of roughness. Often times, disrespect is tolerated that is why instead of eradicating it, situations linked to it only get worse. It is slowly becoming a trend but of course, not all trends are dear(p) and should be followed. The factors that were given in the post do influence the spread of rudeness. These factors from the environment weaken the foundation of a persons good character. Aside from the elements of a busy and secluded lifestyle and broken families, more factors that trigger rudeness include the media, technology and deprivation of moral obligation. The media takes part on catering thoughts of rudeness to the societies. A celebrity who has bad behavior and got away with it is one illustration that rudeness undersurface be considered as a so-so action. Thus, there is lack of moral obligation in every wrong action that was done. The technology provides materials of rudeness through videos or simple pranks on a television supply. miss of moral obligation is also related to an environment of a broken family.If there is no discipline at home, the child or the teenager can adopt the same behavior when he is at school. For example, if the child is impatient, he cannot wait in line when at the school canteen. Hence, he will show behavior of irritability and may go in front of the line instead of waiting for his turn. Slight rudeness can be treated as poor etiquette. Still, it is classified under the category of rudeness. Instances of poor etiquettes will surely develop into rudeness. On the other hand, there is the question on whether rudeness is parasitical on how the person handles its influences.A person can be exposed to negative influences but can still manage to have a good behavior. In order to do that, he must have a strong co re of values that can help him ward off the factors of rudeness. As for someone who is already rude, there is always the possibility that he will learn his lessons, probably the hard way to realize that rudeness is not agreeable in the society. References DBSR. (2009, December 10). Why Have We Evolved Into Such a Rude Society?. Retrieved May 24, 2010, from http//dontbesorude. com/2009/12/why-have-we-evolved-into-such-a- rude- society/

Information Systems Management Pepsico Inc

Information Systems Management Pepsico IncThere ar hardly a few race in the gentlemans gentleman who are unfamiliar with the word Pepsi. Words such as green goddess or soda have al intimately become synonymous with it. Pepsi is arguably the most famous soft-drink consumed by billions all in all over the realism. And the company responsible behind this success is one of the world commercialise giants PEPSICO, Inc.According to Andreas Penzkofer (2007), the company came into existence in 1965, when the Pepsi-cola company acquired the snack food company called Frito-Lay. The company has started to expand itself overseas since the nineties. Pepsico Incorporated is a Fortune 500 Ameri gouge multinational corporation. Its headquarters are based in Purchase, New York. It is a company which has marketing and manufacturing interests in a wide variety of products ranging from carbonated and non-carbonated beverages, salty, sweet and cereal based snacks, juices etcetera. well-nigh of the major brands owned by the company are quaker Oats,Gatorade,Frito-Lay,Tropicana,Copella,Mountain Dew, and7 Up.According to Lawrence Dietz (1973), the perspective of the company is to increase the nourish of the share-holders investment. The company plans to do this by achieving product in sales, controlling the costs and intelligent investment of resources. The company believes that their commercial success is dependent upon offering good quality and value to their consumers and customers, making avail open products that are safe, wholesome, and economically efficient while providing fair returns on investments to their investors by maintaining superior levels of integrity.ORGANISATIONAL STRUCTURE AND CULTUREPepsico operates in all the sextet major continents of the world namely Asia, Africa, Australia, North America, S outh America and Europe. Their operations are further broken down amongst countries in these continents. The inter-organisation structure of the company has ma ny sub- theatrical roles. Their products are produced and bottled at the manufacturing plant, delivered to the suppliers by the distributors, the suppliers sell it to the retailers and finally to the consumers. These supply-chains in different countries are controlled by one main headquarter.According to Andreas Penzkofer (2007), the aim of the company is to sleep with supply ingredients and maintain purified water supply to ensure quality and availability to produce the products. Ensure availability of the best technology and quick storage and breed processes to maintain freshness and quality. Determine the demand by past sales and future marketing. Also ensure proper packaging, maintain quick local dispersal and meet any new demands or competition with products and consumer ineluctably.Andreas Penzkofer (2007), also states that the companys mission is to become the worlds best consumer products company. Its aim is to improve on the financial returns to the investors as it prov ides opportunities of growth and development to its employees. It is also concerned about preserving the environment and has designed a separate set of goals especially in its favour. This can be observed from the replacing of can holders with plastic ring connectors which snap when the cans are removed in that locationby reducing the risk of entanglement for wildlife. Pepsico also aims at diversifying its workforce so as to have a better understanding of different cultures. This has led the company to win many awards as well as being ranked at the 9th position by the fortune magazine as being the best company for minorities.MARKET SHAREAccording to Lawrence Dietz (1973), Pepsico, Inc. is one of the leading consumer product companies in the world having many of the worlds most important and valuable trademarks. It is the second largest soft-drink business having a 21 percent share of the carbonated soft-drink market in the world and 29 percent in the United States. Three of its ma jor soft-drink brands Pepsi-cola, Mountain Dew and Diet Pepsi are amongst the top-ten soft-drinks in the U.S. market. The company has also spread itself substantially in the world snacks market by introducing a company division known as Frito-Lay. It has a 40 percent world market share in salty snacks and 56 percent in the United States. It is nine times the size of its closest competitor in the U.S. and sells nine of the top-ten snack chip brands in the supermarket channel some of which include lays, Doritos, ruffles and Chee-tos. Frito-Lay is responsible for generating much than 60 percent of Pepsicos net-sales and more than two-thirds of the parent companys operating profits. The company also has a third division called Tropicana Products, Inc., which is the world leader in juice sales and occupies a strong 41 percent of the U.S. chilled orange juice market. On a global scale, Pepsico owns 16 brands that generate more than 500 million dollars in sales each year, ten of which are responsible for generating more than 1 billion dollars annually. Pepsico acquires around 35 percent of its retail sales outside the United States, with Pepsi-cola brands marketed in about 160 countries, Frito-Lay brands marketed in more than 40 and Tropicana brands in around 50 countries. strain MODELAccording to Richard Goodman (2009), Pepsico has managed to device a successful business model which stresses importance on three key factors. Structural and operational advantages, successfully fly the company through uncertain times and making strategic investments for future growth. Pepsico aims at meeting challenges and investing for the future by providing value to customers and consumers, having an excellent market strategy, investing in research and development and innovation. By achieving these factors, the company will be able to retain customers. The company also aims at effectively managing harm gaps, bringing in global advances in beverage pack sizes, activating the consu mer by holding contests, working out capital benefits for the customers as well as the consumers, control prices of products around the world market, appealing to local tastes, adapting to local customs thereby achieving healthy and consistent performance.GLOBAL VISIBILITYThe global visibility of Pepsico can be observed from the sheer number of countries its products are consumed in. From the market share section above, it can be seen that Pepsi-cola brands are marketed in 160 countries, Frito-Lay brands marketed in more than 40 and Tropicana brands in around 50 countries. Although Pepsico is an American Multinational corporation, India and Europe are of two of its biggest markets outside of the United States.BUSINESS ALLIANCESPepsico has formed partnerships with many products it does not own but in order to distribute and market them with its own products. Some of these products include, Starbucks iced coffee, Lipton original iced tea, Ben and Jerrys milkshake etcetera. Also some o f Pepsicos business alliances include Pepsico Quaker Chewy teaming up with Afterschool Alliance and Miranda Cosgrove to Call Attention to the Importance of Afterschool Programs, Pepsi-Cola North America Beverages and Ocean Spray Strategic Alliance to Include Additional juice and Juice Drinks, Oxford HealthAllianceand PepsiCo Foundation implemented Community Interventions etcetera. (Source www.pepsico.com, date taken 08/08/2010)COMPETITIOR ANALYSISDIRECT COMPETITIORSThe Coca-Cola fraternityAs we all know, Coca-cola or atomic number 6 as it is popularly known, and Pepsi have been competing with each other since the longest possible times. Even as kids, we used to have advertisements on television showing us to choose one over the other. As the age pass by and as the companies seem to expand themselves more and more, their rivalry to attain market potentiality seems to grow further more.According to Pat Watters (1978), the Coca-Cola Company is basically a non-alcoholic beverage pr oducing company. It is also responsible for manufacturing, marketing and distributing concentrates and syrups which are used to produce these beverages. The Coca-Cola Company has their beverages sold in more than 200 countries worldwide. Their headquarters is in Atlanta, Georgia. The company owns more than 500 brands of non-alcoholic beverages which primarily include sparkling beverages. But they also compel still beverages like enhanced waters, juices and juice drinks, ready-to-drink teas and coffees, and energy and sports drinks.Royal Crown Company, IncThe Royal-Crown Company, Inc is a 50 billion dollar company which manufactures and sells concentrates that are used in the production of soft-drinks. These soft-drinks are then sold locally and internationally to independent licensed bottlers.RC cola is the companys leading brand and is ranked as the third largest cola brands after Pepsi and Coke. Some of the other brands which the company owns are Diet RC Cola, Diet Rite Cola, Loc kjaw, Upper 10 and kick. (Source www.rccola.com, Date accessed 09/08/2010)COMPETITIVE ANALYSIS GRID tog out analysis for PepsiCoSWOT Analysis signifies the evaluation of the strengths, weaknesses, opportunities and threats possessed and faced by a particular company, organization or institution. According to Pahl, Richter (2009), SWOT Analysis is honorable and a crucial tool for decision-making and figuring dependencies between a company and its environment since subjective opinions are re spotlightd by proactive and constructive thinking.The SWOT Analysis for PepsiCo is as follows3.1. StrengthsPepsiCo has a strong brand reputation in the global market receivable to its presence of over 120 years.It has had a significantly change magnitude market share over the years due to the launch of new products like Pepsi Max and other ideas. (Bachmeier, 2009)Its place has been determined and positioned strongly with regard to profits, sales and customer loyalty due to its creativity and e ffectiveness.PepsiCo boasts of a strong product line with a variety and diverse range of products.It faces no cash famine and hence has huge advertising budgets to strengthen its market position.3.2. WeaknessesPepsiCo depends largely on the US market for its grosss. According to Plunkett (2009), around 29% of PepsiCos total net revenue is derived only from PepsiCo Beverages North America and its total market revenue dependent on US alone exceeds 50%. This may prove to be unwholesome in the constantly changing economic conditions.Some of the PepsiCo products lack uniformity in their brand names.Experts have cited health hazards in the consumption of PepsiCo products due to high fat and sugar contents.The image of PepsiCo has been at stake due to incidents like the exploding of Pepsi cans in 2007 followed by salmonella contamination in Pepsicos product Aunt Jemima pancake and waver mix. (Clark, 2008)3.3. OpportunitiesPepsiCo has been working to broaden its product base substantiall y. In 2005, it bought General Mills stake of the largest European snack food firm Snack Ventures Europe. In addition, PepsiCo acquired the German juice maker Punica Getraenke. (Penzkofer, 2007)PepsiCo operates through its four subsidiaries PepsiCo Beverages North America (PBNA), PepsiCo International (PI), Quaker Foods North America (QFNA) and Frito-Lay North America (FLNA) in or so 200 countries. (Penzkofer, 2007)With 153,000 employees, the company had total net revenue of $ 29,261 million in 2005 and was ranked at place 62 of the Fortune 500 Ranking of the largest companies in the United States. (Norton, Porter, 2010)PepsiCo has gradually been developing noncarbonated drinks and healthy products, attracting more customers.3.4. ThreatsPepsiCo faces considerable threats due to strong competitors like The Coca-Cola Company, Nestle, Dr. Pepper Snapple Group etcetera.Incidents like those of contaminations and pesticide residues found in PepsiCo products have caused substantial brand damage to the company, especially in large emerging markets like India.PepsiCo has been in a vulnerable position in the young past due to labour problems. To illustrate, there was a month long strike at Frito-Lay India, a part of PepsiCo India Holdings Limited, beginning in August 2008 due to a dispute between the workers union and the company management. (Source http//www.expressindia.com/latest-news/strike-at-pepsis-channo-plant-ends/363190/ , Date accessed 12.08.2010)Stagnancy acts as a threat for the company since the food and beverages industry has reached its maturity and there are hardly any avenues that remain unexplored.PROPOSED BUSINESS, INFORMATION SYSTEMS AND INFORMATION TECHNOLOGY STRATEGIES FOR THE FUTUREBusiness StrategyFor future growth opportunities and profits, PepsiCo should try to scarper out their business by introducing healthier products in the market. The company can achieve this byReducing the calories in the food products so that the consumption can be a healthy one.The company can manipulate the market to control what people are eating and drinking.Healthy options should be made available to allThe company should undergo a change from inside and transform their reputation as a manufacturer of healthy products which essentially gives nutritional value.In the years to come, the company should engage its business in providing fruits, vegetables and grains. The company as a whole should respond to the changing consumer needs. Using the latest science and encouraging despotic nutrition is the need of the hour as the masses become health conscious day by day. The company needs to be reformulating itself and become modern by making use of the next generation technology. The company can further merge itself with healthier brands of products. (Source www.Pepsico.com, Date accessed 10/08/2010)Information Systems and Information engineering StrategyBuckingham et al. (1987), defines an data system to be a system that can assemble, store, pr ocess and deliver information relevant to an organisation. This is done in a mien that the information is available and useful to anyone who wants to use it, including managers, staff, clients and citizens. An information system is a human activity system which may or may not exact the use of computer systems.A good information system strategy according to Guy Fitzgerald (2002), for a huge consumer food products and beverages company like PepsiCo to carry out its business for future growth and profits would beTo precisely document the requirements necessary for a good information system Here, the users should be able to specify their system requirements or the system developers should be able to investigate and analyse user requirements so that the information system will meet the needs of the users.Efficiently monitor the progress by providing an orderly method of development For a huge company like PepsiCo, controlling its large-scale projects is not easy. If the projects pass out to meet the deadline, they can have serious cost and other repercussions for the company. Providing check-points and specific stages should make sure that the project planning procedures are applied effectively.Provision for the companys information system should have a suitable time limit and an acceptable cost.The documentation of the system should be properly preserved and also the system should be easy to maintain This is extremely important as in a company like Pepsico, modifications to the information systems is inevitable due to the amount of changes taking place in the company and its environment.The system should be able to make the best use of the techniques and tools that are already available.The system should be liked by the people who are affected with the system such as the company stakeholders. The stake holders of the company may include clients, managers, auditors and users. If the system is liked by them, it is most plausibly to be used and bring success to t he company.A successful information system should also make effective use of information technology by using the available tools and techniques. An effective use of information technology would involveAll staff having standard desktop tools. They should have access to email, Internet and Intranet.IT understructure should be continuously upgraded as allowed by the companys resources and budget.Systems and networks at the companys head-quarters and in the field should be standardised and centrally managed.A centralised team should provide IT service to staff and a wide range of IT training.The company should make use ERP systems at the head-quarters.For information and knowledge management, the company should implement document management system.making use of such business, information system and information technology strategies would help the company stay competitive in the market in the future.CONCLUSION

Analysis Of The Reason Why Destinations Brand Themselves Marketing Essay

Analysis Of The Reason Why Destinations Brand Themselves Marketing EssayAs travel and tourism is one of the biggest planetary industries, the competition completely over the world is enormous (World Travel Tourism Council, 2007). Therefore one of the most primal things for a destination and moreover a key task for destination marketers, mainly delinquent to the already mentioned world(a) competition, is the regale of defecting a accredited destination. The marketers give to be aw be that in that location are m all other destinations that try to attract the strength tourists and chit-chators as well. Consequently trademarking is essential and very important for a destination to betoken what it has to offer by means of the use of words and symbols for instance.A send send word have m some(prenominal) contrasting forms. It plenty for voice be a logo, a symbol, a trademark or a name. what is more cross offing is non a new idea, even when, according to Gilmore (200 1 as cited in Morgan et al. 2002 57), many slew tend to think of it as whateverthing new. barely it is not a new phenomenon shiting already exists for years. Gilmore argues that many of the brands we use today have been in creative activity for over 100 years (Morgan et al., 2002 57). This statement aims that branding products, which are in the case of this essay destinations, has been existing for a very long time and clam up has a huge significance all over the world.The aim of this essay is to critically assess the contend why destinations brand themselves. In addition it contains habitual information about branding like definitions, what branding is about and why rebranding in particular cases is demand. The outcome is a conclusion and recommendations for branding destinations in the future. forward explaining the necessity of branding it is important to have a look at some(prenominal) definitions of this term due to many different ones existing. Kolb (2006 229) for e xample defines branding as the use of words and symbol to represent the image of a product and the benefits it offers to consumers. Furthermore he adds that branding is about the promotion of the unique benefits that tourists will inhabit during their visit (Kolb, 2006 18). According to The American Marketing Association (as cited in Tasci and Kozak, 2006 300) a brand is defined as a name, term, sign, symbol or design, or a combination of these, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors. This definition adds the differentiation from other products and it goes along with Milligan (1995 as cited in Tasci and Kozak, 2006) who expresses the importance of differentiating one brand from others as well. He argues that a brand is what differentiates you and makes you special. as well along with Morgan et al. (2002 11) branding is perhaps the most powerful selling weapon available to contemporary destin ation marketers confronted by increasing product parity, substitutability and competition. yet is the branding process of products the same as for destinations? Or is at that place a difference between branding normal products and destinations?According to Caldwell and Freire (2004 50) many academics (e.g. Cai, 2002 Kotler and Gertner, 2002 Olins 2002) argue that places can be branded in much the same behavior as consumer goods and services. And also along with Pike (2005 as cited in Balakrishnan 2009 613) destination brands are also similar to product and services. They have both tangible and intangible components, are mostly service dependent, and can be positioned through the use of slogans. But besides these arguments there are also some academics that see a difference between the branding process of normal products and destinations. According to Karavatsis and Ashworth (2005 as cited in Hankinson 2009 98) the branding of places as destinations requires more complex manageria l activities than product brands. Furthermore along with Hankinson (2001 as cited in Murphy et al., 2007) creating brands as defined and discussed in the conventional marketing literature is a more difficult and complex process when considering destinations and locations. These findings of different academics show that some consider the branding process of destinations as more challenging than branding products in general. Therefore the author of this essay thinks that it is prerequisite to define destination branding separate to the branding process of normal products in general.Along with Cai (2002 as cited in Murphy et al., 2007 5) a destination brand is defined as perceptions about a place as reflected by the associations held in tourist memory. Furthermore Morrison and Anderson (2002 16) describe destination branding as a process used to develop a unique identity and personality that is different from all competitive destinations.According to many academics (e.g. Eby, Molnar and Cai 1999 Gartner 1989 as cited in hem and Iversen, 2004 85) unlike other tangible products, tourists are not able to test drive and try the destinations before making a choice. When deciding to go on holiday you pay for something that you will not receive at once. Furthermore Hem and Iversen (2004 85) argue that the decision involves greater risk and extensive information search, and depends on tourists mental construct of what a potential destination has to offer relative to their needs.A very important question when branding destinations is how long the brand can be used? According to Kotler (1997 as cited in Tasci and Kozak, 2006 300) the seller or maker of a brand is entitled to exclusive rights to use the brand without any expiration dates, which distinguishes it from patents and copyrights. Therefore destination marketers are able to use a brand endlessly. This is a great advantage because when a well-working brand is created it can be used as long as the marketers wish to. There are many destinations that do it this way but there are also some who change their brand from time to time. This change of the brand has to be done when a brand does not attract enough mess to visit a certain destination.But more significant than having a look at what branding is, is to clarify why is it undeniable for destinations to brand themselves?It is important that a brand shows real benefits in order to be effective (Kolb, 2006). These benefits include that the brand is understood easily, memorable, and it has to be designed in a way that it can be used on every form of dialogue (Kolb, 2006 222). Furthermore Kolb (2006 222) argues that it is very important that the potential tourist understands the brand symbol and message easily because if they are confused by the words and image communicated, the branding may be noticed but will not attract them. Therefore it is necessary to crawl in the target group before creating a brand because if the consumer does not u nderstand the message of the brand he or she will not be implicated in it and furthermore not be attracted by the destination.According to Kolb (2006 229) branding provides a shorthand message that will hopefully be heard by the potential tourists and visitors over all the other destinations. That means that the brand of one destination needs to be created very well and moreover it has to be more cunning than other brands. Besides this Gilmore (2001) argues that branding seeks to convey messages to the user or potential user of a product or service. These messages need to be primary and consistent, since we are all bombarded with messages from hundreds of products every day (as cited in Morgan et al., 2002 58). Kolb and Gilmore both argue that it is important to create brands that are easily understood by the potential tourists or visitors of a destination. The author of this essay fully agrees to both of them because if a brand is not understood by first glance or is not attract ive enough that the consumer has a deeper look at it to understand what it is about, than all the effort to create the brand was not really worth it.When a brand is created it is necessary that the destination marketers use it to communicate it to the potential tourists and visitors. According to Kolb (2006 229) the brand should appear on all forms of communication like letters, flyers, the websites, brochures as well as T-shirts. Besides those facts concerning the design of a brand, it is according to Kolb (2006 221) important that tourism marketers choose an identity that authentically and genuinely reflects what the city has to offer. The different forms of communication and the well-chosen reflection of the offers show only some of the challenging points branding has to deal with in the various steps the brand has to pass through during the process of creating it.According to Kolb (2006 229) developing a brand takes time, effort, and creativity. Besides these mentioned facts bra nding is also very expensive due to many different things that have to be considered. One of the first steps is that the brand needs to be created. When this stage is taken, the next one is to communicate the brand by using it for all the representing articles like letters or brochures. One preferably risky point is that these articles have to be printed before the destination marketers even know if the brand will be understood by the potential tourists or visitors or not. But why is it still so important that destinations brand themselves when there are all these aspects which are at first sight quite negative?Kolb (2006) argues that branding can develop repeat visits due to familiarity with the brand. In the best case branding remembers the tourists of all the benefits the destination has to offer and therefore may create brand loyalty (Kolb, 2006 229). The loyalty towards a brand can most easily be achieved through the constant use after the no-hit creation of a brand. When th e potential tourists or visitors understand the brand and are attracted by it they may visit the destination. If they like it and the well-working brand remains they possibly visit the destination again which means that brand loyalty is created.One very well working example is the case of New York City with its brand I love NY. The potential creation of loyalty towards a brand leads to the idea of building a relationship with a brand and therefore with the corresponding destination.This is suggested by Kotler (1997 as cited in Tasci and Kozak, 2006 300) who mentions the evoke of emotions. Furthermore this idea arises as well according to Morgan et al. (2002) who argue that the potential tourists and visitors need to get a relationship with the destinations visited. They reason that it is not a question of price but a question of emotions what makes the tourists visit or revisit a certain destination. The author of this essay not fully agrees to this statement. The point with the rel ationship may be true as well as important but nevertheless nowadays, after the financial crisis, the people have less money to spend and therefore the price is an important point when choosing holidays.However, the idea of having a relationship with products is nothing new, it is already suggested by several other academics (e.g. Urdde, 1993 Sheth, Mittal and Newman, 1999 as stated in Morgan et al., 2002). Along with Kolb (2006 18) it is necessary that a brand gets into the consumers mind. Without this step it would not even be possible to build a relationship with a brand. This goes along with Lury (1998 4) who argues that it is our perceptions our beliefs and our feelings about a brand that are most important.However, according to Hallberg (1995) mere emotion is not enough, the key is to develop a strong brand which holds some unique associations for the consumer but emotion has always been an important component of branding (as cited in Morgan et al., 2002 12).According to Wei nreich (1999 as stated in Morgan et al.,2002 25) in the case of destination branding the destination managers should not think in terms of the traditional brand life cycle, brand managers should be sentiment of the S-curve which charts a brands life and development through birth, growth, maturity, decay and death (see Figure 1). The S-curve symbolises a series of stages in the brands relationship with its consumers, revealing useful insights into a brands communication requirements (Weinreich, 1999 as stated in Morgan et al.,2002 26). The first stage in the S-curve diagram, the fashionable stage, shows the stage when the destination is new and exclusive and therefore yet small due to the lack of advertising activities (Weinreich, 1999 as stated in Morgan et al.,2002 26). Within the next and so-called famous phase, a destinations brands consumers are loyal and affluent but at any time the destinations brand values may become irrelevant to them hence the on-going need for them to re main fresh and appealing. According to Weinreich (1999 as stated in Morgan et al.,2002 27) the destination needs to remain contemporary but if it fails, it will drift into the familiar zone where everyone knows about the destination, but it hast lost its appeal. The following stage is the familiar phase wherein it is not easy anymore to attract lucerative market segments. This stage is followed by the fatigued phase in which the question of a potential recreation needs to be asked.Figure 1 Source Morgan et al., 2002 25According to Gilmore (2001) it is essential that a destination is unique. Furthermore Gilmore argues that this uniqueness has two different sources first, the refinement of the destination itself, which is normally unique or a unique combination of cultures, and, second, from the combination of other benefits convenient yet unspoilt, lively city with peaceful countryside, historic monuments and great viands (as cited in Morgan et al 2002 60). When a destination does for example not have great cultural aspects to offer, food can be a very important benefit for a destination. Along with Hall (2004 xiii) food is a significant part of tourism. Furthermore Hall (2004) argues (as cited in Hall et al., 2003) that food has come to be recognized as part of the local culture which tourists consume, as an element of regional tourism promotion . This statement leads to the possibility that a destination may include its traditional food into the brand which is a very effective way of using a benefit if others like for example the countryside are not really effective. According to Mitchell and Hall (2003 as cited in Gyimthy and Mykletun, 2009 260) the growing interest in culinary products and traditions implies that food is also becoming a more important factor in influencing tourists motivations for traveling to a particular destination. Furthermore they argue that it is necessary to market the culinary products to the various consumers. To use traditiona l products like food is how a destination may rebrand itself successfully if for example another brand did not work very well to attract tourists.But there are also other reasons why destinations may have to rebrand themselves. Additional reasons are disasters, natural as well as manmade ones and political issues. In this case rebranding is very important because the destinations need to regain the visitors trust again. A destination or even a whole country may have certain image problems due to for example a crisis or a war. Therefore it is very important for destination marketers to create a new brand that convinces the potential tourists or visitors of the good sides the destination has to offer, even when the image is perceived differently.As could be seen to brand a destination is different than to brand any kind of product. As many academics (e.g. Kolb, 2006 Milligan, 1995 Tasci and Kozak, 2006) argue it is necessary to create successful brands for destinations in order to be competitive in the huge existing global market. A successful brand that is understood by the potential tourists or visitors may create loyalty towards a brand. However, before brand loyalty can be created it is essential to produce a well-working brand that is understood simply. In many cases this is not really easy and it always depends on what a certain destination has to offer to the consumers. If a destination does not have any outstanding offers like for example a unique combination of cultures or a special countryside it is also possible to use for instance the local food to attract potential tourists or visitors and to use it for the brand (Gilmore, 2001).But according to many academics (e.g. Kolb, 2006 Morgan et al. 2002) the most important thing is that a relationship with a certain destination has to be achieved. Otherwise the potential tourists or visitors would not visit or revisit the destination and brand loyalty would not be created at all (Kolb, 2006). To build a rel ationship towards a brand expects that the message of a brand needs to be understood. Therefore another important point when creating a brand is the message that shall be communicated to the consumers. It should be understood by the potential tourists or visitors, which are a specific target group, to attract them otherwise they will rather not be interested in the destination (Kolb, 2006). But not only the creation of the message itself is a challenging point within the developing process of a brand. Furthermore, the brand has to pass through different stages, which is shown in a diagram called the S-Curve. These various phases in a brands life all have their own challenging points and the destination marketers have to be mindful of those already in the developing process of a brand (Weinreich, 1999).Although within the developing process of a brand those challenging steps occur, it is inevitable for destinations to brand themselves. Only through branding the potential tourists or visitors can build a relationship with the destination. And therefore the destination can be attractive as well as competitive. In the future it will be important for destination marketers to stick to their well-working brands if they have already created one or change their brands if it is necessary to rebrand the destination. Otherwise it would not be possible at all to compete against the huge amount of existing offers all over the world. As the most important point is the creation of a relationship it is therefore necessary that the brands created help to build a relationship between the destinations and the potential tourists or visitors. Only through the connection between a destination and the consumers a destination can be competitive and the message will be heard over all the other messages. But without a brand it would not even be possible to attract anybody.