Case Study Report LVMH in UK Essay Example | Topics and Well Written Essays - 3250 words

Case Study Report LVMH in UK - Essay Examplere Performance of Louis Vuitton...14 Conclusion....14 Appendices..17-20 Louis Vuitton Louis Vuitton Moet Hennessy (LVMH) known as the worlds biggest luxury goods merchandiser operates based on four main segments viz. the product categories, manner of distribution of the commodities to the final consumer, promotional activities regarding the finished products for gaining increased consumer attending and setting price points. To this end, Louis Vuitton renders increased stress on the activities concerning product development, distribution management and promotional activities for which activities concerning setting of high price points becomes easily countered. The luxury free radical through the opening of highly decorative stores in the regions gains the attention of huge number of customers. This aspect caters to the distribution activities of the company. Further, Louis Vuitton discharges huge amount of expenditures on advertising acti vities to make a large number of consumer aware of their shops and product categories and different ranges. However, the price mix followed by Louis Vuitton cannot be said to be customer friendly. Rather, the luxury goods shaper through the setting of high price points endeavors to gain a huge margin on the products manufactured and sold through its various outlets. The margin gained by selling the products at high price points is around 40 to 45 percent, which helps it to sustain itself in the luxury market. Focusing on the consumer portfolio of the luxury group, Louis Vuitton Moet Hennessy